After going over all the fine advice offered in my last post (thanks so much, guys), I've decided to go with 10 shares of Coca-Cola Company.
Honestly, it was a huge help reading the Coca Cola (KO) Dividend Stock Analysis post from Div4Son. While I'm getting my own analysis sheets going, it definitely helps to have friends!
Jason from Islands of Investing also gave me a great link to dig into PE ratio to remove some of the mystery from that term, so I also appreciated that.
Oh, and to give a few details, I bought just 10 shares of KO at 41.1599 ($411.60). Combined with the $7 trading fee, it cost me $418.60. Man, I can see how that starts to add up. Still, it's better than the $20/trade I'd have to pay with Vanguard after the honeymoon period is over.
What an exciting day! And, of course, it went way more smoothly than I thought it would.
Now I'm looking into what to purchase next, but apparently there are only certain hours where trades can happen (I tried buying some Union Pacific stock as well). I'll wait to see what the price looks like in the morning and perhaps give that a shot then.
Thanks for all the help, guys. I'll update once I figure out what to buy next!
Update: After buying 5 shares each of UNP, WMT and MMM (in that order), I just created a Portfolio page like all you fancy people!